Georgia Grown
The Science Behind Hibiscus: What Research Says About This Ancient Botanical
Beyond its striking ruby-red color and signature tart flavor, hibiscus has long been celebrated across global culinary and wellness traditions. Modern research—including a landmark Tufts University study—highlights the power of Hibiscus sabdariffa and its naturally occurring polyphenols and anthocyanins. Learn the science behind this ancient botanical and how Pride Road brings fresh, locally grown hibiscus straight from the Georgia farm to your cup.
Read more
From Resilience to Innovation: The Story Behind Pride Road’s Hibiscus Journey
From Resilience to Innovation: The Story Behind Pride Road’s Hibiscus Journey
After Hurricane Katrina forced a new beginning, Pride Road transformed adversity into opportunity—building one of the leading hibiscus operations in the United States. From seed to shelf, this is the story of resilience, innovation, and the future of American-grown hibiscus.
Read more
