News

Farm to Fork: Building a New Model for American Hibiscus

Farm to Fork: Building a New Model for American Hibiscus Through partnerships, local sourcing, and a commitment to sustainable growth, Pride Road is redefining what it means to farm in America—bringing hibiscus from field to fork while strengthening communities along the way.

From Resilience to Innovation: The Story Behind Pride Road’s Hibiscus Journey

From Resilience to Innovation: The Story Behind Pride Road’s Hibiscus Journey After Hurricane Katrina forced a new beginning, Pride Road transformed adversity into opportunity—building one of the leading hibiscus operations in the United States. From seed to shelf, this is the story of resilience, innovation, and the future of American-grown hibiscus.