A Legacy of Resilience
Our story is one of service and new beginnings. As a Veteran-owned family business, Pride Road was built on discipline, integrity, and the drive to create something lasting. After being displaced from New Orleans by Hurricane Katrina, we planted new roots in Georgia with a bold vision: to bring world-class hibiscus production to American soil.
The name Pride Road comes from the road that ran alongside our first family farm—a symbol of where we started and the path we continue to build.
Since 2016, we’ve grown from a single crop into a full-scale operation, handcrafting every product from seed to bottle.
From Farm to Table
Cultivating Trust
At Pride Road, we take pride in using only the very best ingredients where it really matters. We cultivate trusted relationships with our community and local farmers to ensure that whether you know it as Roselle, Sorrel, or Flor de Jamaica, you are receiving the freshest hibiscus available.
We are more than a tea company; we are a family dedicated to quality, wellness, and the community impact of local farming.
Experience the Standard.
Our Mission
Leading the Future of American Hibiscus
Our mission is to improve lives through the power of hibiscus, advancing natural health and setting the standard for quality. By cultivating our flowers under the Georgia sun, we support local agriculture and deliver an authentic farm-to-table experience that celebrates wellness, quality, and community impact.
Meet Our Team
Clockwise:
Najeeb Muhaimin – Founder & Operations
Leads cultivation and production from seed to harvest.
Solomon Cormier – Brand
Leads brand and customer engagement.
Robert Bracy – Finance
Oversees financial strategy and scalability.
Ali Hill – Partnerships
Drives partnerships and growth strategy.
